Your Berkshire Hathaway HomeServices Network Professional
As you think about selling your home, it may have crossed your mind that you should try to market it yourself, but you’d be missing the opportunity to work with an exemplary Berkshire Hathaway HomeServices network professional who is thoroughly trained to save you time, energy, expense and trouble.
It isn’t as simple as putting a sign in the yard, an ad on a free real estate website, and hoping for the best. To sell your home yourself, you’ll be competing against all other listing agents who have more tools and connections than you do. In addition to multiple listing services, broker Websites, real estate Websites, personal Websites, and professional-grade videos and photos, your listing agent networks with all other real estate professionals to sell many homes before they’re even introduced to the marketplace.
As a for-sale-by-owner, you’ll have to perform each job a professional would do for you while holding down your own full-time job. When will you have time to study the market, choose a listing price, create a marketing plan, buy advertising, show your home, and negotiate with buyers? Where will you get the long-term price trends to defend your price to buyers? Will your boss let you take off in the middle of the day to show your home? Or allow you to use the company’s graphics and editorial team to whip out a top quality listing presentation for you?
How will you handle random buyers who knock on your door? When you hire a Berkshire Hathaway HomeServices network professional to sell your home, you’ll be protected from strangers who may not have any intention to buy your home. Homebuyers are carefully vetted through their real estate agents and bankers so only the ones who are qualified to buy your home will be allowed to see it. How will you qualify buyers to learn whether or not they’re suitable before you let them in your home? Even if you could arrange a time to show your home, how do you know the “buyers” aren’t coming into your home to steal your prescriptions or worse?
Real estate transactions are rife with opportunities to make mistakes that could result in losses or legal action. Do you know what home defects you have to disclose to the buyer to be compliant with state laws? Did you know that closing in a garage doesn’t mean you can add square footage to your home without subtracting market value for no longer having a garage? If you added on to your home and didn’t get a building permit, your square footage might not square with the city’s appraisal, and you could be in violation of city codes as well as the local taxing authority.
If you’re fortunate enough to get a buyer, it’s still far from smooth sailing. Once you have a contract, you have to get to closing and many contracts don’t make it that far. The buyer can pose any number of contingencies such as the home must meet the bank appraisal, or pass inspection, or the buyer has to sell their existing home first. This allows the buyer the opportunity to get out of the contract, leaving you with precious marketing time lost.
Your Berkshire Hathaway HomeServices network professional makes sure every entity in the pipeline is doing their jobs in a timely fashion so there are no bad surprises or delays. They can either prevent or troubleshoot any number of problems, such as knowing when to move along appraisals and inspections and prodding the buyer’s lender to make sure your buyer is still qualified.
Save your time and energy for your family, for finding your next home and preparing your move and let your real estate professional do what needs to be done. You have enough to do!