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Berkshire Hathaway HomeServices Montrose Real Estate Group Assumes New Name: Berkshire Hathaway HomeServices Western Colorado Properties

Name change reflects the local brokerage leader’s regional growth aspirations

MONTROSE, CO (Oct. 5, 2018) – Jeff Keehfus had an eye on expansion when he and his Montrose Real Estate Group joined Berkshire Hathaway HomeServices early this year. Almost immediately, Keehfus opened a new office in Durango and next month will add a third location in Telluride. A Grand Junction office will follow early next year, Keehfus said, with a target of eight total offices over the next two to three years. 

With operations stretching far beyond their Montrose headquarters, Keehfus and his team renamed the brokerage to reflect its regional reach and influence. Starting today, the company is called Berkshire Hathaway HomeServices Western Colorado Properties. 

“We love Montrose, our headquarters remains in Montrose, yet we needed a brokerage name that would speak for our entire enterprise,” said Keehfus. “We chose Western Colorado Properties as it encompasses our presence along the Western Slope. We also chose it because we think it’s a really cool name.” 

Western Colorado Properties is a sales volume leader in the tri-county region of Delta, Montrose and Ouray, with extensive experience in residential, commercial, farm and ranch, investment and foreclosure property. The brokerage is known for progressive, agent-centric leadership focused on helping agents grow their businesses and better service consumers. 

Brokerage Owner Lark Keehfus said the brokerage is recruiting as part of its strategic growth plan. “Of course, we’re looking for more of our region’s top sales professionals,” she said. “Those who want to take their careers to new heights in a positive, service-oriented environment should look no farther than Berkshire Hathaway HomeServices Western Colorado Properties.” 

The brokerage will commemorate its name change today with a customer appreciation luncheon from noon to 2 p.m. The event, open to the public, will take place at Western Colorado Properties headquarters, 435 S. Townsend Ave., Montrose. Guests will include Montrose city officials and members of the local chambers of commerce.

About Berkshire Hathaway HomeServices Western Colorado Properties 

Western Colorado Properties is a full-service real estate brokerage serving the tri-county region of Delta, Montrose and Ouray. It operates from its flagship office in Montrose with a second office in Durango. Visit

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices is one of the world’s fastest-growing residential real estate brokerage franchise networks, with more than 50,000 real estate professionals, nearly 1,500 offices throughout the U.S., Canada, Mexico, Europe and the Middle East, and more than $119 billion in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit