Chelsea Freeman
PR & Communications
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Berkshire Hathaway HomeServices Expands Presence in Southeastern Region

Global Franchise Network Adds Additional Office in Old North State

Morganton, NC., December 16, 2021 - Berkshire Hathaway HomeServices, a global residential real estate brokerage franchise network, is pleased to announce its further expansion in the Southeastern region with the addition of Berkshire Hathaway HomeServices Blue Ridge, REALTORS®. This marks the Berkshire Hathaway HomeServices brand’s continued growth in North Carolina and its 13th franchise in the state.

Owned and operated by Michael Watts, a seasoned real estate master with over 25 years of industry experience. The franchise is located in Morganton, North Carolina and adds 44 real estate professionals and 2 offices serving Morganton and the Western North Carolina area.

“The impeccable reputation and the global brand presence that Berkshire Hathaway HomeServices holds is exactly what I want to align with,” said Michael Watts, Broker and Owner, Berkshire Hathaway HomeServices Blue Ridge, REALTORS®. “With access to brand global leadership and over 50,000 real estate professionals around the globe, our legacy is just beginning.”

“We are pleased to welcome Michael and Berkshire Hathaway HomeServices Blue Ridge, REALTORS® to the network,” said Christy Budnick, CEO, Berkshire Hathaway HomeServices. “The company's vision, mission and culture align with ours seamlessly. With demand in the residential real estate market continuing to increase in Morganton, North Carolina, the timing couldn't be more perfect.”

By joining the network, Berkshire Hathaway HomeServices Blue Ridge, REALTORS® agents gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media, video production/distribution and more. Berkshire Hathaway HomeServices has aligned with best-in-class technology platforms to deliver world-class support to its network members far into the future. 

Berkshire Hathaway HomeServices Blue Ridge, REALTORS® will also have full access to the recently unveiled, Real Estate I.Q. System®. The system combines the Berkshire Hathaway HomeServices brand, marketing resources and technology with continuing education, training, mentoring and consulting. The brand also provides global listing syndication, professional training and ongoing education and the exclusive Luxury Collection marketing program for premier listings. Its Prestige Magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real estate clients. 

Gino Blefari, Chairman of Berkshire Hathaway HomeServices, also welcomed the company to the network, “As we expand our footprint further through the Blue Ridge Mountains of western North Carolina, Michael Watts and his dynamic team of agents bring valuable experience and local market expertise to our global network. We look forward to supporting them on their mission of expanding their business throughout the region.”

The company will celebrate the news in the near year with a joyful event at the Hidden Hill venue, overlooking the valley. The event will include a live band with food and refreshments. In attendance will be local dignitaries, city council members, commissioners and the Chamber of Commerce members.

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About Berkshire Hathaway HomeServices Blue Ridge, REALTORS®
Berkshire Hathaway HomeServices Blue Ridge, REALTORS® is a real estate brokerage in the state of North Carolina. The brokerage supports all aspects of real estate, including buyers, sellers, land, new construction and luxury properties. Its agents are known for delivering superior service to its clients with a current customer satisfaction rating of 98 percent.

About Berkshire Hathaway HomeServices  
Berkshire Hathaway HomeServices is a global residential real estate brokerage franchise network with more than 50,000 real estate professionals and nearly 1,500 offices throughout the U.S., Canada, Mexico, Europe, the Middle East, India and The Bahamas. In 2020, the Berkshire Hathaway HomeServices global network represented more than $138 billion in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability, and longevity.