Chelsea Freeman
PR & Communications
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Berkshire Hathaway HomeServices Expands Presence Further Throughout Midwest Region

Global Brokerage Welcomes Brokerage Lead by Local Industry Veterans

Madison, WI., November 18, 2022 - Berkshire Hathaway HomeServices, a global residential real estate brokerage franchise network, announced today the opening of Berkshire Hathaway HomeServices True Realty, signifying the brand’s continued growth in the Midwest region.

Berkshire Hathaway HomeServices True Realty is owned and operated by Josh Lamp, Bailey Fedler, Laura Parman, Conrad Gorman, Marilee Gorman and Jonathan Horsfall. Located in the city of Madison, the office will serve the surrounding region including Greater Dane County and beyond.

“As the Madison area real estate market continues to evolve, this is an exhilarating time for us to announce our new name under the Berkshire Hathaway HomeServices brand,” said Bailey Fedler, Co-Owner, Berkshire Hathaway HomeServices True Realty. “This brand will provide our agents the opportunity to embrace the Forever Brand and become a Forever Agent, and to be a trusted advisor not only during the transaction but forever.”

“We are pleased to launch a new office in Madison, Wisconsin” said Christy Budnick, CEO, Berkshire Hathaway HomeServices. “The area boasts a lifestyle and culture that few other places can match. Offering clients superior, personalized service is what Berkshire Hathaway HomeServices True Realty is known for and with the addition of this location they will be able to expand their footprint, serving the greater Madison area.”

By joining the network, Berkshire Hathaway HomeServices True Realty agents gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media, video production/distribution and more.

The brand also provides an exclusive Luxury Collection marketing program for premier listings. Its Prestige Magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real estate clients.

The City of Four Lakes consistently ranks in the top 10 places to live according to Livability and Business Insider, work, study and play in America, and even retire thanks to its fairly small population, quality of life and relatively liberal outlook.

True Realty agents are a vital part of their communities and actively participate with local charities such as Clean Lakes Alliance and the Monona Park San Damiano. The company continues to give back to the city and looks forward to its future growth in Dane County.

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About Berkshire Hathaway HomeServices True Realty
Berkshire Hathaway HomeServices True Realty is a full-service real estate brokerage company serving Madison, Wisconsin and the surrounding regions. Owned and operated by Josh Lamp, Bailey Fedler, Laura Parman, Conrad Gorman, Marilee Gorman, Erica Shanks and Jonathan Horsfall. They are thrilled to have been able to bring together a real estate brokerage company made up of a collective group of talented, experienced agents with a wide range of expertise who pride themselves on its core values of trust, integrity, stability, and longevity and look forward to growing their company.

About Berkshire Hathaway HomeServices  
Berkshire Hathaway HomeServices is a global residential real estate network with more than 50,000 real estate professionals and nearly 1,500 offices across 11 countries including, the U.S., Canada, Mexico, Europe, the Middle East, The Bahamas, and India. In 2021, the Berkshire Hathaway HomeServices global network represented more than $179.9 billion (USD) in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability, and longevity.