Laura Stace
Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices Unveils 2023 Global Brand Campaign

Real Stories About Real Estate Gives Glimpse into the Unseen Duties of a Real Estate Professional

Irvine, California (April 5, 2023) - Berkshire Hathaway HomeServices is proud to reveal its innovative global brand campaign for 2023—Real Stories About Real Estate. The campaign takes a humorous and insightful look at some of the behind-the-scenes duties network members complete while helping clients achieve their real estate goals. Going far beyond the transaction itself, the campaign showcases agents as community experts, putting in the extra mile when it comes to preparing for an open house, and making sure every element of the home is looking its very best to achieve maximum value—down to the very last leaf.  

“For Berkshire Hathaway HomeServices network members, our client relationships are about so much more than just buying or selling a home,” said Christy Budnick, CEO, Berkshire Hathaway HomeServices. “It’s about helping clients achieve all their real estate goals, which may include home renovations and being able to educate them on which updates to a property will ensure the most value when they do sell. It’s about bringing a wealth of expertise and experience to the table. It’s about being a trusted real estate advisor now, and forever.”

The Berkshire Hathaway HomeServices 2023 Global Brand Campaign features three scenarios in which sellers note just how easy it was to find the right buyer for their home. Unbeknownst to them, their Berkshire Hathaway HomeServices network agent was putting in the extra mile, every step of the way. Making the process as seamless as possible while achieving the maximum value, the agents successfully navigate everything that arises in the day of the life of a real estate agent.

From scooping the pool while readying for a showing, making sure a buyer’s couch will fit just right, and fending off friendly wildlife eager to make an open house a little more interesting, to taking buyers on virtual journeys through a property and the neighborhood, and preparing a home to bring to the market—the campaign captures the heart, soul, blood, sweat, and tears it takes to get a house sold.

“Every day for a network member is a whole new adventure,” said Wendy Durand, SVP Global Marketing & Communications. “This is a way to honor all those things that agents do that are part of the job and to reveal just how much work there is behind the scenes.”

The Berkshire Hathaway HomeServices 2023 Global Brand Campaign will be shown throughout the globe on both digital and traditional media platforms to reach a vast audience. Last year, the Berkshire Hathaway HomeServices Global Brand Campaign reached an audience of millions. A full suite of marketing assets are now available to all network members including videos, digital and social assets, eCards, print materials, and more. Later this year, the brand will launch a network-wide social media initiative to complement the campaign.

See the Berkshire Hathaway HomeServices Global Brand Campaign here.

About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is the only global real estate brokerage franchise that is boldly focused on building a personally connected future through relationship-driven business, with best-in-class leadership, mentorships, business tools and a worldwide network that is committed to making a lasting impact through lifelong relationships. With more than 50,000 real estate professionals and nearly 1,600 offices across 4 continents and 13 countries and territories including the U.S., Canada, Mexico, Europe, the Middle East, The Caribbean and India, the network completed more than USD$154.7 billion in real estate sales in 2022. Among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, the network brings to the real estate market a definitive mark of trust, integrity, stability and longevity.