Behind The Listing

You might already be familiar with Behind the Listing, our content partnership with The Wall Street Journal | Barron’s Group. The years-old program showcases luxury listings represented by Berkshire Hathaway HomeServices network agents in a cinematic and editorial way.

Set against the backdrop of stunning homes, Behind the Listing tells the engaging and relatable stories of sellers and the properties they’ve made home. A secondary voice of their Berkshire Hathaway HomeServices network agents adds narrative layers to the story, explaining how the agents expertise – backed by Berkshire Hathway HomeServices tools and network – has helped guide the selling process.

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Behind the Listing has been one of The Wall Street Journal’s most successful custom content executions to date, helping our brand increase engagement with an influential audience. And now, we’re proud to announce Behind the LIsting has been named a Silver Winner in Online Commercials – General Real Estate in the 41st Annual Telly Awards.

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.

“Berkshire Hathaway HomeServices is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

“Now, more than ever, we need to celebrate those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”

“’Behind the Listing’ is a ground-breaking creative project that has consistently delivered world-class visuals that match the world-class properties it highlights,” says Chris Stuart, CEO for Berkshire Hathaway HomeServices.

“The fact that this collaboration has won a Telly drives home how fruitful our collaboration has been with the Wall Street Journal | Barron’s Group.”

Luke Bahrenburg, Senior Vice President of B2C Media and Marketing at the Wall Street Journal | Barron’s Group echoes Stuart’s enthusiasm over the companies’ multi-year partnership. “It’s been a privilege to work with the Berkshire Hathaway HomeServices team to bring to life not only the stunning properties themselves, but the personal stories and connections they inspire.” 

“The ‘Behind The Listing’ videos are consistently amongst some of our highest performing content programs, owed to the fervent interest our audience has for luxury properties,” Bahrenburg says.