Your home is one of your largest investments, and is where you have been making memories and planning your dreams. The time you have spent in every room and outdoor space is all part of your home's unique story, and we want to hear all about it.

Whether you need a larger space, have decided to downsize, or life is taking you on a new adventure, selling your home is a big decision. It can also be an emotional one and we are here to assist you while creating this next chapter of your life.

Your home's unique story is only one part of the selling equation. The other factor is the current real estate market - specifically pricing trends in your area and other available properties that might attract the same potential buyers. While you have a unique perspective on your home's value, it is also important to think like a buyer.

Our team takes a close look at both the opportunities and the challenges that may exist once you decide to sell. As a result, we can provide you with realistic expectations with regard to what price you can expect and how long your home may be on the market.

When marketing any type of real estate, you only have one chance to make the right first impression. Whether a potential buyer is viewing your home for the first time in a photograph, video, or in person – what they see will have a tremendous impact on their interest. Within 3 seconds of seeing a photo, buyers have formed a positive or negative opinion of your home.

Need help making sure that first impression is the right one? Our associates can help.

We've put together our Seller's Guide to help you navigate the process of selling what is likely your largest asset with success!

The home selling process isn't always simple. To take away the confusion, we've mapped it out for you. We've also included some pro tips on making a great first impression with buyers.

We included some information on our company, explanations of the services we offer, strategic marketing techniques, and now you've got yourself a truly great guide!

At Florida Properties Group, our proactive, broad marketing approach goes far beyond simply marketing your home or putting a sign in your yard. By trusting in us, you can be sure we will leverage every available resource to attract qualified buyers. Our comprehensive Advanced Property Marketing System is an investment in your success, and includes a marketing plan and listing protocol that our agents follow for each sale.

When it comes to listing your home, we know it's top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and Adwerx. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home's visibility automatically.

Our team has identified six crucial steps to the successful sale of your property, and we would like to share them with you!

From enhacing your property to making sure it gets the right exposure, we've created a great flyer that will make sure you're well informed. Your associate has copies available, but you can download a copy too!

When selling luxury property, you deserve an agent empowered to think beyond the next transaction – one who will consider your long-term goals. Our Luxury Collection Specialists have superior training and are equipped with the most advanced marketing tools. Their wisdom and dedication ensure you’ll get all the value that home brings – year after year after year.

Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced real estate agents working in the luxury market combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver you best-in-class results.

These agents have consistently earned their clients' respect through their comprehensive understanding of how to effectively market to affluent buyers. It's no surprise that clients value their advice.

By choosing us as your advisor throughout your real estate journey, we understand the trust you’ve placed in us. Our mission is to be the real estate brokerage that provides you legendary service. In order to do that, we've outlined our Service Promises to you.

From communication to full ownership and more, our real estate agents commit to delivering on these promises because they speak to the core values of our company. Integrity matters.

Real Estate has a language all its own, but have no fear! We're here to help you interpret the commonly used words and phrases. Check out our dictionary of commonly used terms!