LUXURY COLLECTION

Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced, service-oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver our clients best-in-class results.

Our select teams of Luxury Collection Specialists are exclusively dedicated to the marketing of luxury properties. These Specialists have consistently earned their clients’ respect through their comprehensive understanding of how to effectively market to affluent buyers. It is no surprise that clients value their advice.

Only sales professionals who meet our most exacting standards are considered for this highly prestigious designation. Luxury Collection Specialists are distinguished by their:

• Understanding of affluent buyers and sellers

• Discreet client representation

• Superior market knowledge

• Advanced negotiation skills

• Meaningful involvement in the local community

• Highly trained agents. In fact many of our agent are member of the exclusive Institute for Luxury Home Marketing.


The Value of Global Marketing

Maximizing Reach and Influence For your luxury home to provide you with the largest return on your investment, it must be exposed to the greatest number of prospective buyers.

There are a number of reasons why the ultimate buyer of your home may emerge from outside your local market or region. This is due as much to demographics and technology as it is to the discretionary nature of luxury home acquisition:

• Affluent consumers are generally more mobile and more likely to be frequent flyers, with more discretionary income available for travel. They frequently travel for business and are more predisposed to foreign travel.

• The growth of telecommuting may enhance the appeal of luxury properties in small towns, resort communities and rural locations.

• Individuals of significant wealth may not wish to identify themselves as potential luxury home buyers until they discover a marketed property that piques their interest.


Marketing Tools and Advertising Opportunities

• Unique and professional custom property brochures •National and international online exposure

• Direct marketing

• Private showings

• Private broker receptions

• Multiple Listing Service

• Professional peer networking

• Consumer advertising in prestigious publications*: -duPont REGISTRY -Robb Report -The Wall Street Journal -Unique Homes

• Private Receptions and Select Showings

• Over 90% of the luxury home transactions in the Utah area involve cooperation between brokers through the Multiple Listing Service. Therefore, it is extremely important that we consider private brokerage
receptions to showcase your home to select real estate professionals who specialize in working with clients of wealth. We may also consider hosting a private showing for select professionals and opinion leaders including interior designers and art gallery owners. These would occur in addition to scheduled private showings for qualified, prospective purchasers.

As an experienced and highly trained Berkshire Hathaway HomeServices Luxury Collection Specialist Office, We possess the specialized knowledge, expert skills and luxury home sales experience that you seek and deserve. With over four decades as a luxury real estate sales office , We have successfully marketed many of the finest homes in Utah.


Working with Berkshire Hathaway HomeServices

• With an unparalleled combination of superior customer service, expert sales professionals, leading-edge technology and the power of our world-class brand, Berkshire Hathaway HomeServices Elite Real Estate is the informed choice for sellers of fine homes in Utah.

• The Strength of the Brand Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No. 1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.

• The storied Berkshire Hathaway name represents strength, integrity and trust, and is universally respected. Berkshire Hathaway HomeServices brings together that world-class brand name with the proven operational excellence of HomeServices of America, leveraging the company’s talent, experience, assets and relationships in the process of becoming the world’s most valued real estate franchise system.

• I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.dz—Warren Buffett Chairman and CEO Berkshire Hathaway Inc


A Connection to the Community

Berkshire Hathaway HomeServices Elite Real Estate is proud to support the local chapter many local non-profit organizations and give thousands of dollars back to these fine organizations.


Our Business Philosophy

Strength, integrity and trust are the pillars upon which Berkshire Hathaway was founded, and we pride ourselves on adhering to the highest standard of professional and personal ethics. Our clients can act with confidence, knowing that their luxury real estate needs will be handled in a discrete, professional and highly efficient manner. The goal of our organization is to provide world-class client service that consistently outperforms even the highest expectations.