Let us take you on a journey
This year marks a significant milestone for Berkshire Hathaway HomeServices. As we celebrate 10 years since the world was introduced to the brand focused on nurturing long-lasting relationships and the concept of forever, we do so with a bold new look. Building upon sturdy foundations, the past decade has seen us expand our reach throughout the globe, welcoming 50,000+ network agents into the fold across 12 countries.
The Berkshire Hathaway HomeServices brand is built on the principles of Berkshire Hathaway Inc., one of the most recognizable and respected names in the world. We don’t take that lightly. With an ethos founded on trust, stability, integrity, and longevity, we are dedicated to delivering best-in-class service and remaining on the forefront of cutting-edge technology and innovative best practices.
The real estate landscape has shifted considerably this past decade, with consumer expectations, and the channels through which marketing and advertising is best delivered, two of the primary drivers of change. And so, it was time for a transformation—one that would realign the brand in the digital and traditional space and serve us loyally through our next chapter and beyond.
Committed to adopting a digital-first approach, we considered how best to signify Berkshire Hathaway HomeServices’ ongoing dedication to adapting to this ever-evolving industry via our marketing assets and branding. Working with leading real estate experts and listening to the invaluable feedback from our network members, our new aesthetic emerged.
The outcome: a bold refreshed look that comprises a striking brand logo, new color palettes, and modern typography. Balancing form with function, this fresh, contemporary logo design is smart and adaptive, allowing it to feel at home throughout the globe. Updated color themes have been established to allow franchisees to highlight their unique qualities, while still adhering to the renowned Berkshire Hathaway HomeServices style. Of course, we made sure to include Cabernet—our iconic hue that is distinguishable the world over.
The Berkshire Hathaway HomeServices Luxury Collection also reveals a new look—elegantly symbolizing the high caliber of properties and the unparalleled innovation and sophistication that Luxury Collection Specialists bring to their work every day. The result, a design that embodies the spirit of all Luxury Collection Specialists—contemporary, yet classic, and always refined.
So this year, as all of us at Berkshire Hathaway HomeServices will spend some well-deserved time celebrating the achievements and growth of the last decade, we will do so with confidence in the knowledge that our brand is poised and ready for now, for the future, and forever.
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